Persuading And Influencing People

This course will help you bring people around to your way of thinking, reducing resistance to new ideas and eliminating conflict. Delegates will learn how to build rapport more easily by utilising appropriate communication styles and they will practice persuasion techniques for dealing with difficult people and situations.

The course

Understand persuasion

• The characteristics of a successful persuader
• The secrets of self-belief and courage
• Moving from a push to pull style of persuasion

Preparing to persuade

• Learn to build trust through seeing other people's perspectives
• The importance of non-verbal communication

Explore what others want

• Effective questioning techniques
• Realise the values and motivations of others
• Hone your listening skills and overcome barriers to active listening

Communication Style

• Choose from a range of communication styles dependant on the situation
• Learn to respond to rather than react

Overcome resistance

• Select one of the six levels of assertiveness, without compromising the values of others
• Use emotional intelligence to your advantage
• Negotiate for a genuine win-win situation

State your case persuasively

• Adopt strategies that work for you, and state your case assertively and convincingly, in both groups and one-on-one situations.

MP3 learning bites
1) Effective communication: getting your message across
2) How to be liked and respected
3) Building relationships

eLearning
After you have attended the course, a modular e-learning programme will be delivered to your inbox.  These interactive, bite-sized follow-ups (completed at a time to suit you) will cement the learning from the course and remind you of useful techniques for your next 'real-world' presentation.

• The skills to be more persuasive and exert more influence
• Increased confidence to make you more effective in handling different people and situations
• An understanding of different communication styles, and how to adapt your own when necessary
• More success in negotiations
• Insights into emotional intelligence
• Strategies to state your case convincingly
• Improved questioning and listening skills
• Blended learning modules to extend your learning back into the workplace

• Better persuasion skills will improve your relationships with key internal and external stakeholders, benefitting the business
  
• More persuasive personnel can negotiate stronger positions for your organisation
  
• Understanding the process of persuasion can provide valuable insight into almost all areas of business communication, improving efficiency
  
• The ability to adapt communication according to the audience will give better outcomes from presentations and other business interactions
  

All of Reed Learning's courses are delivered in an active and engaging way to help delegates create real change. We use a robustly-designed and independently-accredited competency framework to ensure each course is delivered in a way suitable to a variety of learning styles. Persuading & Influencing uses a mix of theory, roleplay, practice presentations and exercises to give delegates all the practical skills they need to manage more effectively. Like all of our courses, it follows our Do-Review-Learn-Apply Model:

Our training doesn't begin and end on the day. We have a five-stage evaluation model that means delegates are challenged to set real objectives before and during the course. Every delegate uses the personalised training and insight from the facilitator to create meaningful actions that will help them make a difference at work. We follow-up eight weeks after the course to make sure that these actions have been implemented, and all delegates are entitled to re-attend the course for free as a refresher. Our process is so robust we've received accreditation from the ISO and the Matrix Standard.

All of Reed Learning's trainers are part of our faculty. Entrance to our faculty is thoroughly assessed through our training competency framework, and all of our trainers are constantly challenged to continuously develop their knowledge to deliver training of the highest standard. Trainers who deliver this course include:

Wendy Reed: Wendy is part of our training faculty and regularly delivers our PA courses. As a trained actress and coach she brings a fresh energy, enthusiasm and expertise to all the courses she delivers. Wendy’s extensive knowledge of all of her subjects is combined with her passion for supporting PAs and secretaries in their development. Her varied career means she has personally encountered many of the issues delegates face. Wendy’s common sense approach, engaging style and positivity ensure every delegate comes away from her courses feeling totally equipped to make a real difference back at work.

Dawn Smart: Dawn Smart is a part of our training faculty and regularly deliver this course. She specialises in communication and presentation skills, customer services and training for new managers. She recognises that no two managers are exactly the same, and is experienced in adapting courses to the specific needs of her delegates. She helps anyone attending the course develop their own managerial style by providing advice tailored to the individual challenges they face.

• The National Trust
  
• Royal & Sun Alliance
  
• Legg Mason Investments
  
• Eli Lilly
  
• Altran Praxis
  
• Fraser-Nash Consultancy
  
• QBE
  

This course is for anyone who needs to build a relationship within their organisation in order to get colleagues on side and for those in a sales or account management role who are dealing with potentially difficult customers or situations.